Cigarettes - design interventions

I have decided to focus on the one area of litter, in this case I've chosen cigarettes since they are the most frequently found item of discarded rubbish. 


The designs focus around the statistics, as people are aware of litter just not necessarily the hard facts. Many smokers probably don't know that cigarette butts are toxic waste because of the high level of harmful chemicals left in the filters. However, these facts alone aren't too likely to provoke smokers so I have based it around the wildlife that cigarette ends can harm or kill. This is to encourage some form of sympathy and consideration, as smokers seemingly innocent disregard has consequences on other living things. 

These were left on the ground intentionally to catch people's gaze, however because of their size they aren't too evident and would inadvertently contribute to littering. Therefore for my next intervention I decided to make it far more noticeable. I based it on the fact that 122 tons of cigarette litter being dropped. But the statistic, although shockingly high doesn't provoke enough of a response. As a result I related it to a common 'known', in this case elephants. Featuring the piece on a life size male elephant painted onto a street wall, in order to really instigate some thought and create a clear comparison.